Many of us want to live more sustainably but our actions don’t often align with our values. Cogo’s Good Impact Framework helps millions of customers understand the impact of their spending but Cogo recognises that information alone is not enough to lead to actual, sustainable behaviour change. That's where we come in.
Many of our daily activities are driven by habitual, unconscious behaviours and people’s values often aren’t always consistent with their actions. This is called the value-action gap.
Cogo applies behavioural change best-practice to help people close this gap, making it easier for them to take action and reduce their personal impact.
When Cogo detects a transaction with a climate saving potential, a notification cue is delivered to the user.
By educating the user about the future potential savings, we are bringing the future into the present.
The power of community is a big driver of people’s motivation in making lasting lifestyle changes. People often feel that any changes they make won’t have an impact on a problem as big as climate change.
So when users make a positive change we show them how many of their peers are on the same journey.
When members of the Cogo community are ready to make a change, we make it easy for them. For example, we suggest businesses that share the same values as them and can support their desired lifestyle changes, thereby removing points of friction.
Sustainable behaviours can sometimes not seem personally relevant. We support our users by sending them timely, positive messages of feedback to highlight the positive impact their behaviour change has already had.
This reinforces their choice and provides feedback to let them know that they’re on the right track.
Emotions are great contributors to motivate us and our choices. Our feedback messages focus on evoking curiosity, making new habits 'sticky' by leveraging positive emotions such as pride.
We've partnered with international experts from the field of behavioural science who are as passionate about sustainability as we are. Think you've got what it takes to be a partner and help us create large-scale impact? Whether you are one person, an institution or a company with millions of customers, please get in touch. Together we can create even bigger impact!
