Introducing our ethical engine room.

There are a lot of moving parts within CoGo that exist to make sure the feedback loop we create between consumers and businesses is both trustworthy and measurable. Take a look under the hood to see the processes we have in place to enable good decisions.

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We do our homework

Our team checks that a CoGo accredited business is walking the talk before we award them with a badge. This fact-checking and evidence-gathering is just one of the way we’re ensuring the credibility of our system. It’s also how we’re able to calculate the exact social and environmental impact that a business’ positive action is having on our world.

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We value transparency

The CoGo Impact Model details our change pathway, linking the business and consumer activities we offer to the outcomes and impact we seek to create in our world. It also details the key measurements we use to quantify our impact, because we figured you might like to see that too.

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We use industry-recognised standards

Our goal is to create a world-class accreditation system. We incorporate credible certifications, standards and NGO programme ratings into all our product badge standards (including the Fairtrade Mark, Responsible Down Standard, Global Organic Textile Standard, Marine Stewardship Council) and work in partnership with these certifiers and NGOs. We are proud to be a community member with ISEAL and a Certified B Corporation.

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We help businesses do MORE.

Connecting our community to create additional positive social and environmental impacts in our world is what really gets us going, so a big part of what we do is support businesses in their sustainability journey. We help them to make sense of the data that they’re gathering from customers like you, suggest practice improvements, and connect them with our network of ethical and sustainable suppliers to ease the pain points involved in making good choices.

What’s all this about accreditation and badges?
It’s simple really — we want to make shopping consciously easier for everyone. So, we accredit businesses and stores that are taking positive actions to make this world a better place. Along with a seal of approval, businesses receive badges that reflect the specific good work they’re doing - making it easier for you to keep track of those stores taking action on issues you care about. Learn more about our accreditation here.


Keen to make an impact?

There’s never been a better time to join the conscious conversation. Join CoGo, register your payment cards, and get your values heard (and acted on) by hundreds of businesses every time you shop.