Conscious Consumers launches in the UK (with a snazzy new name)

The day has finally arrived - we’ve launched in the UK!

In the early hours of this morning, our Co-Founder and CEO Ben fittingly introduced Conscious Consumers to the world at the opening of the Social Enterprise World Forum (SEWF) in Scotland. Yahoo! We’re so excited we almost broke out the piñata (but elected not to because, you know, waste). Not only are we now starting to connect London consumers and businesses for the good of people and planet, we’re doing it with a swish new look and a new name: CoGo

CoGo logo and imagery

That’s right, we’re changing our name! We’ve been working hard behind the scenes to develop CoGo - the evolution of the Conscious Consumers brand - and we are stoked to finally be able to share it. It’s different for sure, but to explain why we think this move was needed, our CEO and Co-founder Ben puts it best:

CoGo builds on the energy and impact that Conscious Consumers has grown over the last 7 years. We needed a new name that brings to life our mission of connecting consumers and businesses for the good of people and planet.

CoGo brings our core purpose of ‘connecting good’ front and centre and is the positive and inclusive name we need as our conscious community goes global!
— Ben Gleisner, our CEO and Co-founder

Check out the new CoGo UK website here to see the growing list of London businesses who are already jumping on board!

We’re giving the UK a taste of CoGo first, but don’t worry Aotearoa - you’re our first love so you’re definitely not missing out! This Summer, you’ll see us rolling CoGo out across New Zealand (in fact, we’re hoping that you won’t be able to miss us ;)). Even with a fresh face, we’ve still got the same impactful mission to connect consumers and businesses for the good of people and planet.

We’re excited about all of the good things that are on their way for Kiwi businesses and consumers - a new brand, website, values registration and consumer mobile app. In the meantime, we’ll keep on doing what we do best as Conscious Consumers - showing you, our community, how you’re working together to change business for good. If you haven’t joined us yet, what are you waiting for? Jump aboard and give your values a voice!

Do you have someone you know in the UK who wants to help businesses do better? Share our good news on your own social channels! To stay conscious yourself, connect with our NZ channels below: